The new team, which will be led by deputy managing director, Paul Carney, will help brands draw insights from both existing datasets, many of which may never have been previously used together, and new primary research.

The company said that the new offering could apply across almost any market sector and could apply to data as diverse as transactional data and engagement on social media, to information on footfall and website traffic or sales performance.

Leigh Morris (pictured), managing director of Bonamy Finch, said: “This is about working with companies to do more with the data they already have. Brands have access to such a large volume of data that they need to be able to distill the learnings if this data is to have any tangible value.”

The company has made two initial hires for the team, one of which is Ahmed Hamada, who has recently completed an MSc in data science.