Westerman (pictured) was previously at Kokoro Global for more than nine years, most recently as research director, a role he held between February 2022 and August 2024, and started his career at Principles Research and Strategy.

Westerman has experience in both qualitative and quantitative research techniques, specialising in areas such as customer closeness, category understanding, proposition development and testing, brand and communications, and insight activation.

Kathryn Boxall, director at Boxclever, said: “We’re excited to have Harry on board. His experience and leadership will be key as we continue to enhance our research capabilities and deliver exceptional value to our clients.”