The addition of Branded Insights is intended to make Branded Research’s socially-leveraged data more robust by providing insight on behaviour and preferences. The department will focus on market segmentation, looking at the habits and tastes of specific demographics to provide data to clients and for Branded Research white papers. 

Kristen Miles, who will lead Branded Insights, was most recently manager of research at Nielsen. 

“Our capabilities have dramatically increased with the addition of Branded Insights,” said Matt Gaffney, CEO and co-founder of Branded Research.

“We’re eager to leverage the wealth of data we have at our fingertips, through our reliable panellist community, to mine consumer and business insights on our own. And we’re looking forward to sharing insights on the experience of our panellists.”