Brazil launches UX and research project management platform
The platform pulls in existing qualitative and user experience tools from companies including Remesh, QualSights and VoiceMetrics, and pairs them with sampling tools.
Users can automate qualitative research tasks such as integrating internal and third party sample, scheduling and rescheduling interviews, and respondent quality scoring, according to HubUx.
Brazil (pictured) co-founded Decipher in 2000. The company was sold to FocusVision in 2015, with Brazil becoming chief executive in 2016. He was named president of online sample marketplace PureSpectrum in January of this year, after it acquired his media company Happy Market Research, which runs a market research podcast.
HubUx’s co-founder, Matt Tymn, previously founded parking insights provider ParkAware and has developed technology for companies including Hershey and Pfizer.
Brazil said: “There are over 600 tools enabling everyone from the intern to the CEO to create a survey, launch an in-depth interview or conduct a virtual focus group. We make research easy by combining today’s top user experience and market research tools with industry leading sampling solutions.”
The platform will launch in a closed-beta phase on 1st July, with Kelton, Microsoft, Nestlé, and Research Narrative. A public beta launch is planned for August.
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