Brett Marchand named new Cossette president and COO

CANADA— Marketing services group Cossette has appointed Brett Marchand as president and chief operating officer of the company’s global operations.

Brett Marchand

Brett Marchand

Marchand (pictured) joined the firm in 2005 and was previously executive vice president of the group’s operations in Toronto.

Before his time at Cossette, Marchand served as president of Lowe Roche Advertising.

In his new role he will have day-to-day responsibility for Cossette’s global operations and lead an executive team including Gregor Angus, EVP and COO of Cossette UK; Marcel Barthe, VP of corporate strategy; Pierre Delagrave, president of media, research and interactive services; Martin Faucher, VP and CFO; Dominique Lebel, EVP for Montreal and Quebec City; and Colin Schleining, EVP and COO for Cossette US.

Marchand takes over as president from Cossette’s founder, chairman and CEO Claude Lessard.

Lessard said: “Brett is a member of this new generation of managers who have been groomed to take over the future management of Cossette. I have been working hard over the past two years on an orderly succession process and, with that in place, we are ready to take Cossette into a new era of growth.”

Cossette was the subject of a takeover battle late last year between private equity group Mill Road Capital and an investment group led by former Cossette vice chairman François Duffar. The firm was eventually sold to Mill Road for C$135m.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

2 Comments

Anon

I was working at Cossette's Head Quarter 10 years ago when they decided to change from private to publicly traded company (stock market). Shortly after I noticed that employees were less value, then employee' motivation and well being went down the pipe. I left and sold my shares. No regret. Cossette returning to private ownership might help. Mostly because they would have less pressure from the share holders. Most share holders care only about money not employee' motivation and well being. http://www.montrealgazette.com/business/Cossette+shareholders+okay+fund+purchase/2359222/story.html Returning to private ownership might help but that is if they 'really' value their employees like they currently advertise: 'It's all about people'. Wishing them a brighter future.

Like Report

Display name

Email

Join the discussion

Anon

What if you are a former employee and own some shares through a stock purcahse plan. What happens to those shares I own? Are they worth anything?

Like Report

Display name

Email

Join the discussion


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts