Nayyar (pictured) is a social psychologist and insight and innovation strategist with broad experience across commercial and public interests and a special interest in digital research.

She has been a policy advisor at DCLG and worked in conflict resolution and capacity building work with local authorities in the UK. Among the corporate clients she’s worked with are Air France KLM, FINCA microfinance bank, Abu Dhabi Chamber of Commerce, Orange, McDonald’s and News International.

She is founder of pro-bono campaigning group, The Equality Movement, that uses the spare time of marketing and advertising creatives to campaign on meaningful causes.