Jones was previously business development director at Verve and also worked at FreshMinds earlier in his career.

C Space’s joint managing director for EMEA, Felix Koch, said: “At C Space, we believe that putting customers at the centre of the organisation is a better way of doing business. By helping clients find the sweet spot between what they want, what their customers need and what their businesses can deliver, we create growth. Richie’s experience, creativity and research expertise brings something compelling to every client challenge and we are delighted to have him on board.”