CAIP Canada will offer the Certified Analytics and Insights Professional designation to individual researchers.

Wong was instrumental in advancing the accreditation that was offered by the former Canadian marketing research association John Tabone, interim chief administrative officer of the Canadian Research Insights Council (CRIC), who led the development of the designation offered by the former Canadian marketing research association in 2002, will support Wong.

CAIP Canada is fully endorsed by CRIC and Esomar.

The board plans to give a CAIP credential to individuals who held the professional designation or were fellows of the former Canadian marketing research association.

CAIP Canada’s founding board members are: Robert Wong (chair), owner and principal, RMCG; Maxime Bourbonnais, president, MBA Recherche/UX Recherche; Yvonne Brouwers, president & CEO, Illumina Research Partners; Chuck Chakrapani, president, Leger Analytics and board member of the Marketing Research Institute International (MRII); Linda Di Luzio, director of market insights, Bell; Majid Khoury, advertising and brand research strategist, Majid Khoury; Jordan Levitin, senior vice-president, Ipsos; Peter MacIntosh, chief research officer and partner, Narrative Research; Annie Pettit, chief executive officer, MOSR Canada; Michele Sexsmith, senior vice-president, Environics Analytics; and John Tabone (ex-Officio), chief administrative officer, Canadian Research Insights Council.

Wong said: “In our consultations, many individuals who earned the designation of the former Canadian marketing research association expressed the desire for a renewed association of credentialed professionals in the country. With the support of the leaders on our founding board and the endorsement of the Canadian Research Insights Council and Esomar, the CAIP designation will offer immediate value to professionals working in research analytics and insights.”