Cambiar opens technology and analytics office
The new practice will focus on ‘strategically and operationally guiding clients in designing, building and deploying effective analytics capabilities, as well as their technological underpinnings, and matching these with their existing research offerings'. It will also offer recruitment services for those looking for data analytics experts and data scientists.
The practice will be led by Richard Scionti, who will join the company as a full partner. Scionti was most recently global head of customer experience business applications at GfK.
"The fact that someone so uniquely qualified as Richard Scionti is going to lead the new practice is a huge bonus for us and we are really looking forward to combining his talents and expertise with our existing client offerings," said Simon Chadwick, managing partner of Cambiar Consulting.
"Research and analytics are progressively becoming intertwined and the role of the researcher will more and more be that of the story teller who can connect all the dots from ever more diverse sources of data."
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