Canadians have mixed feelings about AI

CANADA – Canadians are at ease with artificial intelligence (AI) in their home and appliances and for scheduling appointments, they are less comfortable when it’s used in their personal lives, according to the Canadian Artificial Intelligence Tracker.

The tracker from marketing research and strategic advisory consultancy, Sklar Wilton & Associates found that 73% of Canadians are comfortable using AI to control their house temperature, 59% with utilities and appliances, 70% for scheduling and appointments and 59% shopping/eating recommendations.

However, for their personal lives and well-being, their attitudes differ – less than half ( 43%) are comfortable with AI diagnosing their medical conditions without doctor involvement and only 39% are comfortable with AI driving vehicles without human involvement.

Just over one-in-10 people ( 12%) report that they already use AI technologies in their personal life and a similar proportion ( 11%) say that they use them at work.

The majority ( 78%) said they need to know whether they are talking to a human being or a chatbot.

Charlie Wilton, partner at Sklar Wilton & Associates, said: “It’s clear that Canadians are eager to adopt AI technologies and they recognise these products and services can have amazing advantages. However, so far, they’re somewhat more sceptical when AI touches their personal lives, or could have impacts on their loved ones.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts