Otaño (pictured) will also oversee 4,500 data science, analytics and technology experts from across the group to deliver data and insight services to clients.

Otaño previously led the digital transformation of the global hospitality group, AccorHotels where he was global chief data officer. He has also led the big data and analytics practice for Capgemini, was an early partner within data marketing company, Soft Computing, and spent 10 years at strategy consultancy, AT Kearney.

This intelligence officer position was set up by global president, Christine Removille, who joined from Accenture Interactive in September last year.

Otaño said: “As a self-confessed business geek, I’ve always admired the unique blend of analytics, creativity and practical intelligence that media agencies combine for their clients. As part of the Dentsu Aegis Network, with its M1 platform, digital operations and talent, Carat has all the right foundations in place – that creates a fantastic opportunity to focus on applying intelligence capability to deliver value to our clients.”

Removille added: “Artificial Intelligence and automation, combined with human creativity and a deeper understanding of people, are transforming our profession.  Fabrice is a great addition to our Carat global leadership team and will work with talent from across the Dentsu Aegis Network to develop services that transform consumer and marketing data into insights that drive business outcomes.”