Kieras (pictured) was previously a founding member of The Insights Family, where she headed the firm’s commercial team covering marketing, sales and account management.

In her new role, Kieras will work closely with founder Guy White and newly appointed chief growth officer Shazia Ginai.

Catalyx uses collective intelligence and crowdsourcing techniques to capture and synthesise qualitative data at a quantitative scale.

White said: “Jenny joins us as we launch a range of new products and services over the next 12 months, including our new ‘bite-size’ offering, which is further leading-edge development from our talented team of brand strategists, and I’m delighted for the energy she will bring as we share details with our clients in the coming weeks.”