Bigelow (pictured) was previously the CFO at Tribune Media Company, where he spent a total of 21 years.

Last year Nielsen said it would split into two separate companies, its media and advertising arm Nielsen Global Media and information and insights company Nielsen Global Connect.

Bigelow is among a number of recent appointments at Nielsen as it continues the process of dividing the firm.

David Rawlinson, chief executive of Nielsen Global Connect, said: “Chandler brings extensive leadership and financial expertise, with a consistent track record of creating value.

“I believe he will be a key asset to our success, as we advance toward operating as an independent, publicly-traded company and define the next century of consumer and market measurement.”