Chime expects increased research profits in second half
In a trading update, the marketing services group said that despite the anticipated improvement “the real benefits of our investment [in the division] are expected to flourish in 2011 and beyond”.
Division CEO Crispin Beale (pictured) has been staffing up the group’s research businesses in recent months, recruiting from both rival agencies and end-client companies.
For the first half the division – which includes the firms Opinion Leader, Facts International and Tree – reported adjusted operating profit up 10.9% to £379,000 on operating income of £3.5m, up from £3m a year earlier.
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