Chinese clear Dentsu’s Aegis takeover
Dentsu and Aegis decided to push back the long-stop date of the acquisition by a month to give China’s Ministry of Commerce (Mofcom) more time to consider the deal.
28 March was the deadline. This morning Dentsu announced that Mofcom had cleared the deal to proceed. As such, the takeover is set to be formally completed today.
The deal, first announced in July, sees Dentsu acquire Aegis’s media services businesses along with its Aztec retail scan data business and the Aevolve marketing effectiveness company.
Pictured is Aegis CEO Jerry Buhlmann.
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