To gain Chartered status, marketers now require three years of experience or a level 6 qualification in marketing, two years of continuing professional development (CPD) and to complete the Chartered assessment.

Previously, they needed to hold a Member or Fellow grade CIM membership, and have submitted two years’ CPD at this level, and have a level 7 qualification.

The CIM said the move will mean that 7,000 younger marketers will become eligible for accreditation. 

Chris Daly, chief executive of the CIM, said: “Marketing is a key function in delivering business growth, so it’s essential that we equip marketers with the most up to date training and accreditation to ensure they can prove their worth as a key driver of performance.

“We pride ourselves on setting the standard for professional marketing. These changes will have a significant impact on younger marketers, who will benefit from the new opportunities their Chartered status will unlock, as they progress in their careers.”