CIMM adds new members A+E and Scripps
The addition of the two firms brings the total CIMM membership up to 24 companies, including Unilever, Viacom, Walt Disney, Microsoft, News Corporation and P&G.
CIMM was formed in 2009 when 14 firms came together to “promote innovation” in media measurement. It latest move is to fund a US version of the Touchpoints survey, which equips respondents with smartphones to gather information on their media consumption habits.
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