As part of the partnership, Brainactive will integrate Cint’s demand-side application programming interface (API) into its platform, helping users to carry out research using the Cint respondent base.

The partnership will see users gain real-time access to consumer insights from more than 130 countries, with Cint helping to expand Brainactive’s platform across market research functions.

Brainactive’s platform allows users to gain insights from more than 300 million consumers profiled more than 70 data points, with questionnaires created with the help of the platform’s AI assistant Brainy.

Daniel Dunose, chief executive at Brainactive.ai, said: “The future belongs to organisations that adopt transformative technologies.

“Thanks to this partnership with Cint, we will now be able to cover the entire spectrum of market research needs, and thus provide the right answers in any field of interest by accessing hundreds of millions of real respondents from all over the world.”

Patrycja Reinhart, vice-president, account management – central Europe at Cint, added: “By leveraging Cint’s fully automated API, the Brainactive platform will enable customers across all industries and geographies to run full-scale projects at speed with real consumers. This exciting partnership will empower businesses to make more informed decisions.”