Based in Sydney, Adams (pictured) will report to Kevin Evers, the company’s executive vice-president, global media measurement.

She will lead the growth of Cint’s media measurement and data solutions business lines with new and existing customers in the Asia-Pacific region.

Adams was previously associate director at Kantar in media insights, leading across digital measurement, platforms, data insights, ad technologies and integrated data activation.

Prior to Kantar, Adams was at Millward Brown and Dynamic Logic. She has 20 years of experience in media and technology.

Evers said: “When it comes to the future of cross-platform measurement and data solutions, businesses have a need for practical explanations in order to understand and make critical decisions. We are thrilled to welcome Vanessa, who brings her expertise to the Cint team to fill that need and help our customers and the industry.”