Blackwell joins from Ascential, where she was vice-president of sales for EMEA. Prior to that she held commercial roles at Frost & Sullivan for over 12 years.

In her new role, Blackwell will be responsible for growing Cint’s commercial business in the EMEA region, working with global leads and supporting the company’s expansion into new markets.

Tom Buehlmann, chief executive, Cint, said: "Blackwell’s past experience in customer advocacy will ensure Cint continues on its growth path while constantly improving our business and technology by understanding customers’ voices. We are looking forward to the positive impact she will bring to our EMEA customers and partners."

The hire follows the recent appointment of Lottie Saks as chief financial officer at the firm.