Based in Cint’s Hong Kong office, Parsy will be responsible for driving the adoption of Cint’s sample management platform and programmatic offering in the APAC region. She will oversee new business development, customer success initiatives, regional supply partnerships and business growth.

Part of the company’s global executive leadership team, she will report to chief operating officer Richard Thornton. 

Parsy joins the company from artificial intelligence insights business Symphony RetailAI, where she was vice-president of retail solutions for business development. Prior roles include Sopexa and Catalina Marketing.

Thornton said: “Karine is set to build on our momentum already occurring in the APAC region and will be an integral part of our continued growth. Karine’s proven success in Asia-Pacific – notably China and Japan – with data and insights and technology-enabled value propositions, makes her a significant addition to our executive leadership team.”