The Study Creator tool allows users to set up a study by entering campaign details, tracking information, a competitive set and the KPIs required. 

The tool is part of Cint’s measurement product, Lucid Impact Measurement by Cint.  

Disney is the first client to make use of the tool, after it began using the measurement offer earlier this year to allow its advertisers to measure campaigns across Disney offerings. 

Cint said the new tool would reduce the time clients spend developing and launching studies. 

Lindsay Fordham, senior vice-president of product, Cint (pictured), said: “For anyone in research or analysis, speed and agility are always going to be paramount. Brand lift studies help prove the value of marketing activities across different platforms, sites, creatives and more. But being reliant on third party providers to set up and launch studies can be stressful and slow. Study Creator collapses this gap, so marketers have all the tools they need to get data that is timely, accurate and actionable.”