Quidco’s panel of 70,000 members will now be available on Cint’s OpinionHub platform. Quidco holds transactional data on its panellists, allowing for profiling of these audiences based on their online buying or behavioural habits, or to append transactional data to survey data.

Cint has also built a German panel through Quidco’s sister company Qipu, extending this targeting overseas.

“This partnership allows us to offer something unique but increasingly important to the market research industry and the companies and brands within it, who want to reach highly niche target audiences and to append actual transactional data to survey data,” said Cint UK’s managing director, Stephen Hughes. “It’s a very powerful addition to our ever-growing OpinionHUB marketplace.”