The company, which provides DIY sampling through Cint Access and targeted sampling through Cint Link, says its owners support the firm’s plan to build technology emphasising ease-of-use and automation.

It will use the funding to enhance its current products and create new offerings. Bo Mattsson, founder and CEO of Cint (pictured), says: “The continued investment by Prime and Creandum is a clear sign that the market is picking up the self-service solutions that we offer.

“We see a very encouraging uptake of DIY sampling by clients everywhere, regardless if they are agencies using our professional entry point or survey tools adding APIs to their offering.”