Liquid AI is a next generation version of Circana’s Liquid Data platform, which uses market, consumer, frequent shopper, media, supply chain, and other data to derive insights and action steps needed for brands and/or retail stores.

Circana said that Liquid AI, which is delivered through Circana’s Unify+ software, would build on Liquid Data and aim to speed up tasks, improve operational efficiencies and make insights accessible.

Liquid AI also builds on Circana’s previous platform Emiri, which is a digital teammate that converses in natural language to improve both speed and ease of use, and which could be personalised for clients to generate actionable insights.

Ash Patel, chief technology and transformation officer at Circana, said: “Emiri came first and now we’re partnering with clients to harness our collective knowledge to generate prescriptive recommendations, deliver efficiencies and drive growth.

“Liquid AI is the culmination of years of training, tuning and development, designed to help our clients leverage the power of AI to make optimal decisions.”