Liquid Supply Chain, part of Circana’s Liquid Data platform, provides prescriptive recommendations on inventory allocation, identifying new revenue and cost-saving opportunities, and demand planning and distribution processes.

The tool, which is available in the UK and US, aims to provide a view of supply chain and operational performance, helping suppliers quickly identify disruptions, manage inventory allocation and improve overall efficiency.      

In addition, Liquid Supply Chain can measure supply chain performance for multiple brands and products across numerous retailers.

Brad Shelton, president, retail and manufacturer collaboration at Circana, said: “Liquid Supply Chain delivers enhanced visibility in a ready-to-use solution that adapts to each supplier’s unique needs without compromising quality or depth.

“Our deep expertise in retail, consumer packaged goods, and general merchandise ensures businesses of any size can unlock the full value of our end-to-end platform and keep shelves stocked for shoppers.”