Knightly was previously executive vice-president of global finance, performance and transformation at Circana, which meant she was already a member of the company’s executive leadership team.

In her new role, Knightly will lead Circana’s global finance and strategy, including planning, accounting, tax, treasury, reporting and investor relations.

Knightly succeeds Anne Bramman, who will transition over the next few weeks to help bring together the strategy, growth, financial planning, systems and operations for Circana’s heritage companies IRI and The NPD Group.

Kirk Perry, president and chief executive officer at Circana, said: “Holly is an accomplished finance and business executive who has successfully delivered strong results in dynamic environments at both public and private companies.

“Throughout her time with Circana, Holly has continuously demonstrated effective leadership and instilled excellent operating discipline within our teams globally, and we look forward to her continued contributions in this new role.”