The study will track UK ownership and interest in a range of wearables including smartwatches, fitness trackers, smart glasses and sports watches.

Syndicated members will be able to personalise content to allow the report to be relevant to their own category and specific interests.

“In our launch study we measured over 30 distinct benefits and further waves will provide businesses with a picture of which benefits are of most interest,” said Steve Mellor, MD of Clicked. “This will allow syndicate members the opportunity to check their own initiatives whilst staying up to date with category wide trends”