The team has been set up to further grow Clicksco’s data management platform Carbon, following its joint venture with media investment business National World.

David Snocken, formerly head of data and compliance, has been appointed as director of data and strategy. Snocken will be based in Clicksco’s London office.

Based in the north east, Alistair McLean, head of data science and machine learning, has been promoted to chief technology officer, while head of product Graham Morley and head of operations Adam Paxton take on director roles.

The Carbon platform uses data science and machine learning to unify audience data for advertisers, publishers and platforms.

Pete Danks, divisional chief executive of Carbon, said: “Our recent partnership with National World has seen Carbon mark a significant point in its history. It’s more important than ever that we continue to push the boundaries of what has been achieved so far.

“These promotions have also enabled our junior team members to progress to the next stage of their careers, reaffirming our commitment to developing tech skills within the north east’s burgeoning digital ecosystem.”

Caption: (L-R) Adam Paxton, Pete Danks, Graham Morley, chairman and CEO of The Clicksco Group John Rowe, David Snocken, chief business development officer Paul Callaghan and Alistair McLean.