Client Cupid is founded by Andy Davies (pictured), who is based in Mexico City, most recently worked at Delineate as client success associate director and has experience working client-side for brands including Weetabix and Britvic.

Davies said the company was looking to help guide agencies towards marketing content and pitch presentations that address the challenges client-side researchers face.

The company is focused on the UK, US and Latin American markets, with a series of videos to be launched soon on how research agencies can improve their pitches to clients.

Davies added: “I’m thrilled to launch Client Cupid and start helping research agencies better connect with their ideal clients.

“While refining the idea, I spoke with both client and agency-side researchers and it became more and more clear that there’s a win-win here in helping agencies level-up the way they pitch.”