CMA looks into Google’s data analytics purchase

UK – The Competition and Markets Authority (CMA) has announced a formal inquiry into Google’s takeover of cloud data analytics firm, Looker Data Sciences.

Google_crop

Google bought Looker for $2.6m in June 2019.

The CMA investigation comes after it said it had reasonable grounds to suspect Google was planning to roll Looker into Alphabet, Google’s parent company, rather than keep it as a separate business. This could mean less competition in the UK market.

The CMA had invited submissions from relevant parties to comment on the deal which are open until 20th December; it will decide on 13th February whether to carry out a full in-depth investigation.

Google said that its purchase of Looker had “received regulatory approval in the US and Austria” and that it “continued to make progress with regulators in the UK”.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts