Coffey becomes co-chair of ARF quality council
Coffey joins Stan Sthanunathan, VP of marketing strategy and insights at Coca-Cola, as a co-chair. Tomei, one of the founder members of the ORQC, will remain on its governing board.
The council is currently working on recommended industry solutions for challenges identified by its recent Foundations of Quality study.
“Steve Coffey has deep and broad technical knowledge across custom research, sales tracking and audience measurement and is highly regarded by his peers. He is a great choice to work with Stan to lead the industry to a better place in terms of online data quality management,” said Joel Rubinson, ARF’s chief research officer.
The council will present its work to the industry at an event in New York on 29 September, and later plans to launch an online quality guidebook.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments