ComScore accredited for SIVT in mobile
The move completes the company’s SIVT awards, following its 2016 accreditation for validated campaign essentials (vCE) and its desktop-based ‘Media Metrix’ (MMX).
The MRC defines sophisticated IVT as ‘traffic identified through advanced analytics, multipoint corroboration, human intervention—such as hijacked devices, ad tags, or creative; adware; malware; misappropriated content.’
Josh Chasin, chief research officer at comScore, said the accreditation brings "greater transparency, accountability and confidence". He said clients can be "assured that their ad campaigns running across any digital media channel have met the highest standard of approval for detection and removal of SIVT."
George W. Ivie, executive director and CEO of the MRC, said the award "demonstrates ComScore’s commitment to keep pace with the rapidly evolving digital environment in this highly critical area."
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments