ComScore adds demographic assets with Epsilon partnership
According to the press release, comScore validated Campaign Essentials (vCE) customers will be able to measure the demographic characteristics of their campaigns “with greater depth and scale”.
“Our partnership will provide comScore with access to Epsilon’s data to better serve their agency and publisher clients who rely on comScore solutions to measure the return on their digital investments,” said Eric Stein, executive vice president of Online Solutions.
“The combination of comScore’s expertise in measuring online activity coupled with the depth of Epsilon’s demographic data will generate more timely and precise insights for the comScore customer — resulting in better value for their digital investments.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments