Comscore and CoxReps partner on local TV measurement
As part of the agreement, Comscore will provide full-service ratings and impressions data for all local TV markets.
The deal will also include Comscore’s Advanced Automotive Demographics segments.
Ann Hailer, chief operating officer at CoxReps, said: “Comscore’s ability to offer targeted automotive, political and consumer data enables CoxReps to provide superior national sales representation for our client stations.”
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