Dr David Algranati, currently chief product officer, will assume the role of chief innovation officer. Algranati (pictured), who joined Comscore in 2011, previously held various roles with Simmons Market Research/Experian. 

In his new role he will lead the company’s efforts to deliver best-in-class cross-platform products across ad measurement, content measurement, and planning solutions to help solve some of the most complex problems for the industry. 

Additionally, Greg Dale has been appointed as chief operating officer. Dale, who was part of the Comscore team from 1999 to 2016, recently rejoined through the 2021 acquisition of social media measurement company Shareablee, where he also served as COO.

Previously, he held various leadership roles at Comscore, including chief operating officer, chief technology officer and executive vice-president of international sales. Dale also held senior leadership roles at Persado, and Paragren Technologies. 

As COO, he will report to chief executive Jon Carpenter and will lead key functions overseeing technology, business and sales operations, along with product execution and delivery across Comscore’s local and national TV and syndicated digital offerings. As COO, Dale will spearhead Comscore’s efforts to drive focused execution and greater profitability.

Jon Lieberman, who also joined Comscore through the Shareablee acquisition, will assume the role of chief technology officer. He has extensive experience starting successful tech firms as a founder, developer,  leader, and innovator at companies including Advanced Motion Technologies, OpenSlate, RapidRatings and InfiniteAgent.  Lieberman will report to Dale and will lead Comscore’s engineering, infrastructure, and development teams.

“Comscore is highly focused on delivering currency grade solutions across linear and digital platforms while driving profitable growth,” commented Carpenter. 

“The changes we are announcing today are reflective of the way we intend to operate going forward, driving discipline, focus, and innovation so that we can meet – or exceed – our customers’ needs for best-in-class solutions that drive outcomes for our clients. 

“David, Greg and Jon have significant experience leading through periods of growth and innovation and have a deep understanding of our industry and the needs of our clients. I am looking forward to working alongside them, and the rest of the leadership team, to deliver success for our employees, customers and shareholders.”

Comscore also announced that chief commercial officer Chris Wilson will be leaving the company. Following Wilson’s departure, chief revenue officer Carol Hinnant will report to Carpenter, along with digital and chief marketing officer Tania Yuki.