Livek took over as CEO earlier this month and he, along with board director, Dale Fuller, and board chair, Brent Rosenthal, have made a series of share purchases over the past week.

The stock was not part of any compensation and was bought in open market purchases: Livek bought more than $1m worth, Fuller approximately $64,500 and Rosenthal almost $150,000.

Comscore has been through a tumultuous period with multiple senior execs leaving, falling revenue and reductions in staff. The board is considering a sale among its future strategies.