Comscore extends YouTube audience measurement
The move expands Comscore’s existing reporting for YouTube video traffic on desktop and mobile browsers, and mobile apps.
The update means Comscore’s Video Metrix Multi-Platform now includes YouTube connected TV data, inclusive of co-viewing, in the US.
Comscore began producing these insights in July.
Steve Bagdasarian, Comscore chief commercial officer, said the addition of connected TV to the platform would give publishers “complete reporting” of YouTube’s reach. Comscore will expand the full reporting to regions outside the US, starting in 2025.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments