Allisat (pictured) was previously at web analytics firm Omniture where he spent six years and was most recently managing director for Europe, Africa and the Middle East.

Before Omniture he worked at data mining and analytics agency Digimine (now AudienceScience) where he was director of sales, Lucent Technologies and Anderson Consulting (now Accenture).

At ComScore he will oversee the web measurement firm’s expansion plans in Europe, Middle East, Africa and Asia Pacific.

ComScore president and CEO Magid Abraham said: “Throughout his career, Wolf has been very successful in pursuing and winning new business in international markets and has a firm grasp of the unique challenges and opportunities in these regions. His experience and expertise with server-side digital business analytics make him especially well suited to lead ComScore’s global expansion of its Unified Digital measurement platform.”