Comscore renews Los Angeles local TV deal
The agreement will allow KDOC-TV access to Comscore’s local TV measurement currency and its Advanced Audiences analytics tool.
Jack Peck, president and general manager of KDOC-TV, said: “Having stable and reliable measurement is crucial for KDOC-TV.
“Comscore’s measurement of the Los Angeles market via millions of households provides KDOC-TV with the precise, representative and dependable measurement that we need to understand our viewers and to work with our agency and advertiser partners.”
Steve Walsh, executive vice-president of Comscore, said: “KDOC-TV’s sustained commitment to Comscore’s local market measurement in Los Angeles is a testament to the value of our information for driving programming and sales decisions.”
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