Verdane has acquired all equity in Confirmit, becoming the sole shareholder, and made a major investment in Dapresy in 2017. Combining the two will bring together their respective expertise and tools in customer experience, visualisation and reporting, as well as around 550 employees. The companies currently share a number of clients.

Confirmit will retain its brand name, while Dapresy will be referred to as ‘a Confirmit Company’ during the transition. Verdane will make longer-term decisions about branding during the integration process.

Confirmit is headquartered in Oslo, with offices in Grimstad, London, Moscow, New York, San Francisco, Sydney, Vancouver, and Yaroslavl, while Dapresy has staff in several locations in Europe and the US.

Pål Malmros, responsible for the investment at Verdane, described the merger as “unmatched” in the research and experience space. Equity growth investment firm Zobito is Verdane’s co-investor in the deal, and financial terms are not being disclosed.

Ken Østreng, chief executive at Confirmit, said: “As companies who share our goals and values, we’re delighted to be working with both Verdane and Dapresy as we enter this new chapter.”

Tobi Andersson, chief executive of Dapresy, added: “Together, we will provide customers with state-of-the-art collection and reporting for marketing research and customer experience management.”