Cox Media and Nielsen agree measurement deal
The deal covers all Cox Media Group’s local television and radio stations as well as CoxReps and Videa.
With this new agreement, Cox stations will continue to use a comprehensive suite of Nielsen data but will also include a broader look at consumer viewing and listening insights.
Kim Guthrie, president, Cox Media Group said: "We are pleased to continue our relationship with Nielsen as an integral part of our business. By partnering, we combine our business knowledge with Nielsen’s suite of data, products and insights, to build solutions that maximise ad results for our customers."
Megan Clarken, president, Watch, Nielsen added: "Cox Media Group is a pre-eminent integrated media company that has a strong record of driving business results for advertisers of all types and sizes. We look forward to working with Cox."
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