The company said the new agency brand was a demonstration of “a common creative philosophy and the capability to work together as one”. Creston Unlimited will bring together consultants and experts from across the group and beyond so clients have access to a diverse range of integrated technology, brand and consultancy service.

Both ICM and Marketing Sciences will continue to operate as standalone businesses while being part of Creston Unlimited. 

Barrie Brien, CEO, Creston (pictured) said: “We have created Creston Unlimited to help our clients gain competitive advantage and power growth. We’re offering a new way of thinking and working. We’ve created an environment where strategists, creatives, producers, storytellers, researchers and technologists can easily and effectively collaborate, unconstrained by traditional ways of working.”