Crimson Hexagon now has complete access to every data product and stream that Twitter offers and is collaborating with Twitter’s product team to bring new, co-developed solutions to the market. The companies are also working together on identifying new ways that Twitter can help brands and agencies. 

“We are excited to deepen our long-standing partnership with Crimson Hexagon,” said Anthony Noto, Twitter’s COO & CFO.

“Combining Twitter’s full data platform with Crimson Hexagon’s advanced analytics capabilities enables the world’s biggest brands to answer strategic business questions, discover patterns in consumer discussion, and uncover their customers’ interests and affinities.”