Beale (pictured) is group president at Behaviorally and chief executive officer at Insight250.

In addition, Beale has served on the board of the Market Research Society (MRS) for 17 years, including a term as chair, and is an Esomar country representative, Insights Association laureate, and fellow of MRS, the Royal Society of Arts and the Institute of Chartered Accountants.

Other prior roles include leading teams at Dixons Stores Group, BT and Royal Mail, as well as serving as group chief executive officer at Chime Insight & Engagement Group.

Beale’s appointment is part of QuMind’s global expansion strategy, with his client and agency perspectives brought in to support the company’s growth.

Mark Ursell, chief executive at QuMind, said: “I am really excited to welcome Crispin to the QuMind family. His wealth of knowledge and experience from both the client and agency sides will help us reach our long-term goals and aspirations.

“Crispin’s appointment will strengthen our world-class platform and services, driving us to the next stage of our growth journey.”

Beale added: “I’ve always been passionate about innovation and leveraging next-generation solutions to drive commercial success. QuMind excels in this area, especially by combining AI with human intelligence to deliver real business value.

“I’m thrilled to be part of such a dynamic and forward-thinking team, and I look forward to contributing to QuMind’s ambitious expansion plans.”