Orr, who will be based in London, has previously held executive roles including chief operating officer at Eyeota and executive vice-president international at Triad Retail Media.

As managing director of its Emea retail media business, Orr will help lead Criteo’s expansion of its retail media work in the region and help clients take advantage of opportunities in first-party based commerce media.

Sherry Smith, executive managing director, global retail media at Criteo, said: “Jill joins Criteo at such a pivotal moment. Commerce media is at the cutting edge of the industry today, with retail media at its centre.

“Jill’s background in retail media and her extensive experience in market and client development will not only help us further grow our client base in Emea, but also bring new client-centric solutions to our existing clients.”