Crysell (pictured) will oversee development across its offices in London, Amsterdam and New York, while exploring growth opportunities and agency innovations and communications.

Andersson was previously insight & innovation director and as London managing director she will have full responsibility for the agency’s main office and its 30-strong team. The insight & innovation director role will be filled by new-hire, Elyse Pigram.

Pigram joins from RDSi and she also spent seven years at GALKAL in Australia, where key clients included Netflix and Disney.

Crysell said: “These exciting changes, including much deserved promotions, pave the way for the next stage of Crowd DNA. They set us up perfectly for taking the London office to a higher level, while we simultaneously explore new markets, growth plans and fresh ways to provide culturally-relevant strategy and insights to our global clients.”