The companies said the partnership would allow them to tap into each other’s resource and understanding in the EU and China respectively, with offerings including online and offline research methods and consultancy services.

Crowd DNA founder Andy Crysell said: “We’re impressed with how China Skinny communicate their message and the impact of their work. Overseas research is accounting for close to 50% of our revenue now and, inevitably, China is an area of focus. The partnership with China Skinny bolsters our credibility and integrity in what is a particularly complex market.”