Taves joins from The Allant Group, where she was vice president of Data Solutions. In her new role she will be responsible for driving the strategic direction of DataMentors’ marketing data solutions, including Relevate Auto, Relevate Mover, Relevate Email and Relevate Insurance.

“Michelle’s proven track record in developing data solutions across both offline and digital media channels will be a tremendous asset as DataMentors continues to innovate in the data-as-a-service solutions market,” said Bob Orf, CEO at DataMentors. “As more companies understand the necessity of using third-party data assets to stay competitive, Michelle’s expertise will ensure our clients have access to real-time marketing data to meet their growth objectives.”