The additional panellists will be integrated through its surveyon Partners platform.

Mary Grace Catelo, partner management specialist dataSpring said: “In reviewing client demand over the past year, we saw significant increase in these markets. To stay ahead of demand, our team began searching for potential partners to complement our existing panels.”

This current partnership adds to dataSpring’s existing coverage of more than two million panelists in Japan, China, South Korea, Taiwan, Hong Kong, Indonesia, Vietnam, Malaysia, Philippines and Singapore.